Kolcraft has been in the baby gear business for over 75 years, making products from strollers to potties to nursery items. They are also licencees of Sesame Street and Sealy, both of which I have also worked on videos for. 

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For Kolcraft and Sesame Street, I focused on showing the products in realistic and intimate settings. I wanted the consumer to see the products as if they were in their lives, and showcasing how they can improve them. I focused on the family dynamic as well as the child's interaction with the product and their environment.